Prospero · Powered by Fawks AI
01 / 19
Prospero

Sell more of what you've built.
Lose less of what you've sold.

One AI conversation that runs the entire buyer journey — pre-sales to possession. In your buyer's language. In your brand's voice. On your rules.

For Real-Estate Developers · India · 2026

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The Opportunity

Your funnel leaks on both ends —
and it's costing you crores per project.

Pre-sales spend feeds post-sales drift. Post-sales drift kills referrals. The leaks compound.

THE BUYER JOURNEY PRE-SALES LEAK POST-SALES LEAK
0%

of the buying week, you're closed. Buyers research at 10 PM, 2 AM, on Sundays. Your sales floor runs 9-to-9.

0–15%

of bookings cancel within 90 days. Second thoughts surface in week two — while your RM chases the next site visit.

0%

of buyers asked for a referral at peak NPS. Your best channel, handed over in silence.

Let's be honest

You don't have a lead problem.
You have a follow-up, cancellation,
and cash-timing
problem.

"My team never calls back fast enough."

Portal leads go stale in hours and arrive shared 5–12 ways. The 2 AM enquiry is long gone by the time your floor opens at 9.

"Bookings slip away quietly."

Second thoughts start in week two. By the time the cancellation reaches your desk, the buyer has been ignored for sixty days.

"My money is stuck."

Demand-to-cash drags 15–45 days while documents, banks and buyers triangulate — and your construction needs that cash now.

Every one of these is a conversation that didn't happen. Fix the conversation, and the numbers follow.

The Shift

The fix isn't more portal spend
or more salespeople. It's one conversation —
that never sleeps.

Prospero, built on the Fawks AI platform, runs the whole journey as a single intelligent conversation — across voice, WhatsApp, web and social.

24 × 7

Answers in under 10 seconds — day, night, weekend, festival.

Their language

Hindi, English and 7 regional tongues. Voice-native, never robotic.

Your rules

Qualifies on the criteria you define, in your brand's voice.

100% yours

Leads never shared with another builder. Ever.

Why Now

The cost of waiting is going
up every quarter.

Portal costs keep climbing

Cost per qualified lead rises while quality drops — and the same lead is sold to 5–12 of your competitors.

Buyers have moved to midnight

Most serious research now happens outside your office hours. If no one answers, the next builder's site does.

RERA scrutiny is tightening

Undocumented, inconsistent buyer communication is a growing liability — and a growing source of complaints.

Your competitors are automating

The first builder in each micro-market to run an always-on funnel takes share quietly, before anyone notices.

The Pre-Sales Engine

From dead data in your CRM to a buyer
walking into your sample flat.

Seven steps, one continuous conversation. No lead untouched, no hour uncovered.

01
Database
Your dormant CRM + fresh, project-relevant market data.
02
Outbound
100+/day at scale — conversational, not robocall.
03
Inbound
Voice, WhatsApp, Meta, web — picked up in <10s, 24×7.
04
Qualify
Hot / Warm / Cold in 60–90s on your criteria.
05
Hot handoff
Real-time push to your RM — warm-transfer ready.
06
Site visit
Slot, reminders, logistics, pre-visit brief.
07
Nurture
Patient WhatsApp follow-up — loops back when intent returns.
<10sfirst response 24×7always-on coverage 8+languages, voice-native 100%exclusive to you
Hiding in Plain Sight

Your biggest sales opportunity is
sitting dead in your own CRM.

0–12%
of your dormant database becomes a fresh site visit when re-engaged in the buyer's language with current-project relevance. Most developers carry 15,000–50,000 past enquiries earning zero return. On a 30,000-lead database, that's 2,400–3,600 incremental site visits — from data you've already paid for.
Qualify on Your Rules

Every buyer, scored the way your
best sales head would score them.

The Qualification Engine

Your criteria. Our brain.

Budget, timeline, location, loan-readiness — plus any custom rule you set. Hot / Warm / Cold in 60–90 seconds, with the same standard applied to every single lead, in every language, whether inbound or outbound.

Zero-Touch Site Visits

From qualified to walking in.

Slot locked on WhatsApp, a day-before / morning-of reminder cadence, location pin and parking, and a pre-visit brief in your RM's hands. 1.5–2× higher show-up than manual follow-up — with zero RM hours spent on logistics.

The Post-Sales Engine

The booking isn't the finish line.
It's where most builders stop — and start losing.

Site visit ends Honest feedback triage splits into →
Track A · Booked — Token to Keys

Keep the booking. 12–36 months.

OnboardingLoan supportPaymentsConstruction updatesPossession & registryLifetime & referrals
Track B · Not booked — Patient Re-acquisition

Win back the 60–70% who walked.

Loss diagnosisProfile enrichmentNurture cadenceEvent triggersLoops back to pre-sales

"Not booked" isn't lost — it's not ready. 30–40% of leads your CRM calls 'cold' convert within six months of patient nurture.

The Hidden Wins

Three wins builders don't expect —
and care about most.

Compounding wins that show up in the P&L, not the brochure. Each pays for the entire engagement on its own.

0–60%

fewer 90-day cancellations. AI catches hesitation in week one and defuses it before it compounds. One save funds the engagement.

0–45 days

shaved off loan disbursement. AI chases the bank, the documents and the verifier in parallel. Cash lands sooner.

0–10×

referral uplift. The week before and two weeks after possession are peak-NPS. Prospero finally asks — in conversation, with a tracked link.

The Math on One Project

What this does to a single launch.

30,000
dormant leads
you already own
× 8–12% →
2,400–3,600
incremental
site visits
× your conversion →
net-new
bookings, zero
new portal spend
15–45 days
demand-to-cash
today
→ collapses to →
< 5 days
demand-to-cash
with Prospero
2–3×
more qualified leads from your existing CRM
30–60%
lower cost per lead vs portal + manual
1.5–2×
site-visit show-up rate
3–9×
cash velocity, demand to collection
40–60%
fewer 90-day cancellations
5–10×
referral uplift at peak NPS

Built on your numbers in the discovery call — not ours.

Quiet Insurance

Every promise documented.
Every buyer informed. RERA-proofed by default.

~0%
of post-sales complaints prevented — because the buyer is proactively kept informed at every stage, and every conversation is on record. Construction milestones, payment schedules, possession timelines — communicated, logged, and instantly retrievable. The complaint that never gets filed is the cheapest one you'll ever handle.
Built Around Your Project

A dedicated brain for every project —
wired into the systems you already run.

Prospero isn't a generic bot pointed at your leads.

Its own knowledge base

It knows your project cold.

For every launch, Prospero is trained deep on that project — your inventory and availability, pricing and payment plans, your sales pitch and USPs, objection-handling, and exactly what you want every buyer to hear. It speaks with the depth and consistency of your best sales manager — on every call, in every language, at 2 AM.

Connected to your CRM

It fits into how you work.

Leads, qualification scores, site-visit status and full conversation history flow both ways, automatically. Nothing is re-keyed, nothing breaks. Your team keeps working in the system they already know — Prospero just makes it smarter.

You Stay in Control

Your brand. Your voice. Your data.

Your brand voice

Scripts and tone tuned to exactly how your brand speaks. Never generic, never off-message.

Your criteria

You define what "qualified" means. Prospero enforces it uniformly, at scale, on every lead.

Your data, exclusively

Sourced fresh per campaign, never recycled across builders. Full conversation memory stays yours.

A Specialized Feature · Reserved for You

Your brand deserves its own voice.
So we build you one.

A custom voice agent, created with brand voice-cloning — a distinct, recognizable voice made exclusively for your brand, and used by no other developer. Every call, every project, every buyer hears your brand — not a machine.

Made only for you · An AI voice that becomes part of your identity
The Honest Comparison

Why Prospero beats every
alternative you're weighing.

Portal leads
More salespeople
Generic CRM
Prospero
Works after hours?
No
Only paid overtime
It's just a database
Yes — 24×7, <10s
Leads shared with rivals?
Yes, 5–12 ways
Never — 100% yours
Follows up every time?
Inconsistent
Waits for input
Always, for months
Cost to double volume?
Doubles
Doubles headcount
Flat-ish
Marginal
Stops cancellations?
No
Rarely
No
40–60% fewer
Speaks in your voice?
No
Varies by person
No
Yes — even cloned
Reduces broker dependence?
No
No
No
Yes — direct buyers
Deployment

Live in weeks, not quarters.

Pre-Sales

21 Days
Week 1
Discovery

Project criteria, qualification rules, channel integration.

Week 2
Pilot

One project, full pre-sales stack live, database activated.

Week 3
Optimize

Calibrate scoring, go / no-go for project two.

Post-Sales

4 Weeks
Week 1
Discovery

CRM / ERP integration, workflow mapping.

Week 2
Build

Brand-voice scripts, payment cadence, update templates.

Week 3
Pilot

Single project, full token-to-keys + re-acquisition.

Week 4
Optimize

Calibrate, go / no-go for portfolio scale.

Run them in parallel, or sequence them — pre-sales first if you need leads, post-sales first if you need cash.

The Offer

Pilot Prospero on your launch —
and your handover.

One project. One quarter. Both engines. Then decide.

01

Discovery call

A 60-minute walkthrough of your current pre-sales funnel and post-booking workflow.

02

Live demo

Both engines on a sample project — qualification and feedback triage, end to end.

03

Pilot proposal

A scoped plan for your next launch and your next ready-to-deliver project.

Prospero · Powered by Fawks AI

One saved cancellation pays for Prospero. Everything after — faster cash, more site visits, more referrals — is margin you weren't collecting.

Neha Agarwal
Co-founder
Arun Gaurav
Co-founder
Pre-Sales + Post-Sales · 2026